Account Executive
Justin Jackson
Your point of contact from first conversation to final report, keeping scope, schedule, and expectations aligned.
The story
Nearly three decades of building what we deploy.
Reality Engineering was founded in 1997 in Vancouver, Washington. We started by building product models and animation for manufacturers, and the work kept pulling us toward the show floor: first custom interactives for trade show booths, then electronic literature and lead retrieval, then a lead platform of our own. Each step followed the same premise. Build the instrument, run it, report what it recorded.
Today that means Traffic Tracker™ LiDAR booth analytics and compliant congress scanning at roughly 200 events a year across 15+ countries, run from our headquarters in Washougal, Washington by the same in-house designers, programmers, and engineers who write the software.
Ch. 01 · 1997
Product modeling and animation
Vancouver, Washington. We built physical product models and animation for manufacturers who needed their engineering explained clearly.
Ch. 02
Trade show interactives
Clients asked us to bring that work to their booths. We began designing and building custom interactives for the show floor.
Ch. 03
Electronic literature and lead retrieval
Interactives generated conversations, and conversations needed capturing. We moved into electronic literature delivery and lead retrieval.
Ch. 04
The RE:nvent platform
We consolidated what we had learned into RE:nvent, our own lead platform: built in-house, run by the people who wrote it.
Ch. 05 · Now
Booth analytics and compliant scanning
Traffic Tracker™ LiDAR booth analytics and compliant congress scanning, at roughly 200 events a year in 15+ countries. We have been scanning medical congresses since 2016.