Proof, on the record

Case Studies

The numbers are real. The names are withheld. Confidentiality is part of the deal we make with every client.

Four entries · anonymized by design Every number · from measured data
A group of attendees, one in referee stripes, smiles beside a basketball-challenge kiosk and live leaderboard screen
The satellite boothFig. 01 · 20x30 charitable activation

Entry 01 · Charitable basketball activation · Optometry congress

The 20x30 satellite booth that outworked the main stand

For the charitable foundation of a global eye-care company, we built a basketball challenge where every game played moved money to the cause. A live leaderboard kept attendees coming back across the congress, and every game, player, and minute of dwell was measured as it happened.

The activation beat its games-played goal by a third, and the measured dwell showed people stayed to play, not just to pass through.

2,679games played · +33% over goal
1:09average dwell
$25,000donated
“We had far greater activity taking place in this 20x30 satellite booth than in our main booth over four times the size.”
A chef serves fresh pastries beside self-serve ordering kiosks while attendees mingle on a purple show-floor carpet
Hospitality, rebuiltFig. 02 · Flow instead of lines

Entry 02 · VIP hospitality · Critical-care exhibitor

Hospitality rebuilt around flow, not lines

A critical-care exhibitor had a hospitality program that worked too well: the line for it ran straight through the booth and choked everything else. We redesigned the service model around self-serve ordering and open flow, then measured what changed.

The line disappeared. The booth served more guests, and year-over-year exhibit impressions went up, not down.

+86%exhibit impressions YOY
+71%guests served
“You elegantly addressed our need to eliminate the long line going through our booth while increasing traffic.”
A recreation of the Spin-to-Win moment: a crowd cheers as a giant on-screen prize wheel lands on a result
The moment, recreatedFig. 03 · Event photography withheld

Entry 03 · Spin-to-Win · HVAC exhibitor

A game that qualified leads while it entertained them

For an HVAC exhibitor, a prize wheel did the work a hallway conversation usually can’t. Prize-inventory logic kept the wheel honest across the show, and the short survey behind it qualified every player as they spun.

Most scanned attendees chose to play, and the leads came out sorted: who wanted communications, and who wanted a call now.

60%of scanned attendees played
78%opted into communications
12%requested immediate follow-up
A two-story chandelier of glowing blue discs suspended over a circular booth stage on a busy trade show floor
The landmarkFig. 04 · Visible across the hall

Entry 04 · Quiz activation · Global ophthalmic lens leader

The light-chandelier quiz that became the show’s landmark

For a global ophthalmic lens leader, a chandelier of light answered every round of quiz play overhead. It gave the booth a landmark you could see across the hall, and it gave every visit a reason to become a lead.

Two years of identical methodology is what makes the growth number defensible: same instrument, same definitions, same booth, more results.

1,325+leads captured
+198%growth over two years

For exhibit houses & agencies

Several of these programs were delivered with exhibit-house and agency partners. Your build, measured. Your client’s brand on the report.

We work behind your scenes: the measurement layer under your creative, the numbers your client takes into the renewal conversation, and your name on the win.

Partner with us → The renewal conversation, made easy

Measured for teams at

PfizerJohnson & JohnsonAlconStrykerCanonDeltaCoca-ColaSchneider ElectricOlympusAlkermesNovartisTakedaHoneywellDexcomModernaEssilor

The case studies above stay anonymized. The names here are clients we are permitted to list, and the two lists are deliberately never joined.

The next entry

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