Service · engagement

Interactive trade show experiences that give the aisle a reason to stop.

Every interactive we build has two jobs: fill the booth, and hand a clean record to the rest of the system. Designed and programmed in-house since 1997, measured on the floor, and tuned by what the data said last time.

Reality Engineering serviceRE:quest platformDesigned and built in-house

01 · The catalog

What we build

  • Touch and gesture games. Memory match, arcade play, and spin-to-win with live prize inventory and contest-rule logic built in. When the last grand prize goes, the wheel knows.
  • Trivia and timed quizzes. Leaderboards keep competitive energy up all show and surface who actually knows your material.
  • Selfie station kiosk. No green screen. Live backdrops and props, then print, post, or email on the spot.
  • Educational interactives. Guided product tours and self-paced learning built around your content, not a template.
  • Sweepstakes engines. Compliant drawing mechanics with rule logic, entry caps, and auditable winner selection.
  • Audience response. Live polling and session voting for theaters and symposia, with results on screen in real time.

All of it runs on hardware we supply and support: a kiosk family in three sizes with custom powder-coat and LED, touchscreen PCs, handhelds, and booth networks. No venue internet required.

02 · Why it works

An interactive is a measurement instrument in disguise

A good game does more than draw a crowd. Every play is a timestamped event with a player attached, which means the activation reports on itself: games played, average dwell, who opted into communications, and who asked for a call. Paired with badge scanning, the lead is qualified while the attendee is having fun. Paired with Traffic Tracker, you see how far the crowd it drew reached into the rest of the booth.

Two measured results from the case files. A charitable basketball challenge in a 20x30 satellite booth: 2,679 games played, a third over goal, 1:09 average dwell, and more activity than the main booth four times its size. A spin-to-win for an HVAC exhibitor: 60% of scanned attendees played, 78% opted into communications, 12% asked for immediate follow-up.

Both are written up, anonymized, in the case studies.

03 · Process

From brief to booth

  1. Brief. The audience, the message, the data you want out the other end, and the show rules that apply.
  2. Design and build. In-house designers and programmers, so the game, the hardware, and the data flow are engineered together.
  3. Prize and rule logic. Inventory, entry caps, eligibility, and auditable winner selection built in from the start.
  4. Staging. Tested on the actual kiosks before the crates ship.
  5. On site. Installed, run, and supported 24/7 by our technicians, with the live dashboard showing plays and captures through the day.
  6. Report. Engagement data folded into the same executive report as traffic and scans.

04 · Common questions

Interactive trade show experiences that give the aisle a reason to stop FAQ

What kinds of interactive experiences work best at trade shows?

Short, competitive, and visible from the aisle: spin-to-win and prize games for volume, trivia with a leaderboard for return visits, and selfie kiosks for shareable moments. Educational interactives and audience response work best in theaters and for complex products. The right choice depends on what data you need out the other end.

Can a trade show game capture leads?

Yes, and it should. Every play is a timestamped event with a player attached. Paired with badge scanning, the game qualifies the lead while the attendee plays; in one measured program, 60% of scanned attendees played and 12% asked for immediate follow-up.

Do you build custom interactives or use templates?

Custom, designed and programmed in-house. Educational interactives are built around your content rather than a template, and prize and contest-rule logic is engineered for each program.

Are sweepstakes and prize games compliant with contest rules?

Our sweepstakes engines include rule logic, entry caps, and auditable winner selection so the drawing holds up to review. Spin-to-win runs on live prize inventory so it never promises a prize that is gone.

Do interactives need venue internet?

No. They run on hardware and booth networks we supply. Where a live connection helps, for example email delivery at scan, we provide the booth internet as well.

How we do it

Engage, connect, measure: the interactive is where it starts.

Games and kiosks designed in-house, run on our hardware, captured by our lead system, and measured by Traffic Tracker, so the activation that fills the booth also proves it worked.

Ask about interactives