01 · The scan moment
Your branded lead app, on any phone
RE:nvent Mobile runs on rented iPhones or your reps’ own devices, branded to you. Custom contact fields sit alongside branching surveys and qualifiers that adapt as the rep asks questions, so the record is scored before the conversation ends. Devices configure themselves for the show from a single event QR code, and booth staff are scanning after a 15-minute orientation.
- Live NPI match in under a second. For healthcare congresses, NPI number, license state, and taxonomy are matched at the point of scan and land in every export. No post-show scrub.
- VIP target matching. A ribbon match or business-intelligence pop-up the moment a priority target scans in, so the right person gets the right conversation.
- Digital media delivery. An instant branded email at scan with the content they asked for, and scheduled follow-ups that keep the thread moving after the show.
- Real-time dashboard. A private live view of capture volume, station performance, and qualifier answers through the show day.
- Salesforce and CRM integration included. Leads land where sales already works.
02 · Capture methods
Every congress is different. The export is not.
Each show has its own badge, its own rules, and its own scanning policy. We fit the capture method to the event so the data that comes back never changes shape:
| Method | When it is used | How it works |
|---|---|---|
| Live badge scanning | Shows with a badge API or developer kit | Staff scan at the moment of contact; the survey opens on the same device in the same conversation |
| Image capture with OCR | Shows without a usable badge feed | Staff photograph the badge, OCR extracts the record, the attendee routes into the same survey |
| Self-registration by QR | Theaters, receptions, high-volume rooms | Attendees register on their own phones from a posted code, with branching so only the right audience sees the full question set |
| List import and delegate check-in | Badge-less or scan-prohibited events | Lookup-style entry against the invitation list, real-time NPI lookup for walk-ins, no-show reporting |
Healthcare and pharmaceutical teams get the full compliance flow: Sunshine Act transparency support, GDPR-aware capture, and encrypted daily delivery. Details are on the healthcare page.
03 · Meetings
Meetings that actually happen
The RE:nvent Meeting Scheduler books the right room, rep, and slot in one pass from the scan screen, sends the invite by email and the reminder by SMS, checks the attendee in with one tap at the booth, and tracks no-shows. The full meeting record exports as CSV. It is live within a week of signoff.
04 · The gap
Scans tell you who. Traffic tells you how many.
That combined view is the foundation of a defensible ROI number. How to prove trade show ROI walks through it, and Traffic Tracker is the measurement side of the pair.
05 · Common questions
Badge scanning and lead capture that qualifies itself FAQ
How does trade show badge scanning work?
Attendee badges carry a barcode or QR code that links to the show’s registration record. Scanning it with a lead capture app pulls the attendee’s details into a lead record, where staff add qualifiers and notes. RE:nvent does this on any phone, with branching surveys, and works with the show’s badge API or developer kit where one exists.
What if the show does not provide a badge API?
RE:nvent falls back to image capture with OCR: staff photograph the badge, the record is extracted, and the attendee routes into the same survey. For badge-less or scan-prohibited events, list import and delegate check-in produce the same export.
What is NPI matching and why does it matter at medical congresses?
Healthcare professionals in the US have a National Provider Identifier. Matching it at the point of scan attaches NPI number, license state, and taxonomy to every record instantly, which is what Sunshine Act transparency reporting requires. Doing it live removes the post-show data scrub.
Can badge scan leads go straight into Salesforce or our CRM?
Yes. CRM integration, including Salesforce, is included. Leads arrive scored by the qualifiers your reps answered at the booth.
How quickly can staff learn the lead capture app?
About 15 minutes. Devices configure themselves from an event QR code, and booth staff and agency teams are scanning before doors open.
How we do it
RE:nvent is lead capture built for the show floor.
Branded lead app on any phone, live NPI match, VIP alerts, meeting scheduling, instant follow-up, a real-time dashboard, and CRM integration. Pair it with Traffic Tracker and the report shows the whole booth, not just the scanned fifth.
Ask about badge scanning →